Services

There are eight core services at the heart of SRI. Each service may be done as a one off exercise, as part of a before and after change programme, or as an ongoing perpetual study. The more that we can understand about your specific challenges, the closer we can match our service to you.

StoreScan

This is a diagnostic programme normally commissioned at store level. You will gain detailed insights in to more than 5 facets of your shoppers. For example, the path that shoppers take through the store, their demographic profile, where hot spots exist, and which categories they interact with.

StoreScan generates a range of new measures and insights about what shoppers do in store and will ensure that your store improvement programmes are based on real life facts.

The StoreScan programme is aimed at people who are involved in working in store formats, concept development and commercial planning. It is also highly effective in smaller environments such as banks, cafes and compact stores where the entire floor space can be monitored with relative ease.

After an initial scoping and briefing session with you we would aim to complete a StoreScan engagement in less than 4 weeks and significantly quicker if your requirement is time sensitive.

CatScan

The CatScan is designed for analysis at a category level. Perhaps you are doing a range review and need to understand shopper behaviour before and after. Maybe you would like to know how long shoppers are browsing the category and which products they handle. The CatScan will provide you with an in-depth view of how shoppers really behave in your category.

Experience shows us that there are a range of relevant stakeholders for the CatScan programme. In particular, brand management, trade marketing, category managers, merchandising, NPD, innovation and buying teams have benefitted from the insight that these services deliver.

After an initial scoping and briefing session with you we would aim to complete a CatScan engagement in less than 4 weeks and significantly quicker if your requirement is time sensitive.

ServiceScan

How your staff interact with your shoppers is a vital component in the overall shopping experience. The ServiceScan tracks the mechanics, quality and context of the service that your staff are delivering. For example, how many shoppers ask for help, which sections of the store need most help and how do shoppers behave in the queue.

If front line service is a critical aspect of your proposition then the ServiceScan will be right for you. Customer service, staff training, store development and commercial management teams are best positioned to take advantage of the ServiceScan insights.

ServiceScan will highlight breakthrough insights about the service that your staff are delivering. It will make sure that shoppers receive the level of service that makes them return to your store time after time.

After an initial scoping and briefing session with you we would aim to complete a ServiceScan engagement in less than 4 weeks and significantly quicker if your requirement is time sensitive.

PromoScan

What conversion rate is a promotion delivering? Does a gondola end promotion stop shoppers in their tracks? Is an in-store tasting promotion creating interest? These are just some of the questions that SRi's PromoScan service can answer. Insight in to the real reaction that your promotions achieve is a guaranteed way of improving your promotional planning and investment.

Our aim is to show you factual insight that you cannot obtain through any other research method and to help you make better decisions about the mechanics of your promotional campaigns.

Experience shows us that there are a range of relevant stakeholders for the PromoScan programme. In particular, brand management, trade marketing, category managers, merchandising, NPD, innovation and buying teams have benefitted from the insight that these services deliver.

After an initial scoping and briefing session with you we would aim to complete a PromoScan engagement in less than 4 weeks and significantly quicker if your requirement is time sensitive.

POS Scan

Understanding how shoppers react to specific point of sale mechanics is vital when planning promotions, developing creative concepts and activating promotional offers. The SRI POS SCan enables clear sight of how many shoppers notice your POS, how many engage with it and most critically, how they purchase.

The POS Scan is an easy entry in to SRI requiring lower investment and extremely fast turnaround of results.

Examples of where it has been deployed include. Finding out if shoppers buy from gondola ends or from within the fixture. Establishing, how different price offers impact on conversion and analysing shopper response to different creative executions.

AvailabilityScan

If a product is not on sale, a shopper cannot purchase it. AvailabilityScan is a new service from SRI that reveals in depth analysis of product availability.

What time did a product go out of stock? How long did it remain out of stock and what did shoppers do as a consequence of the product being out of stock. These are just some of the insights that AvailabiltyScan can deliver.

Benchmarking

The vast number of shoppers that SRI analyses means we can show you how you compare to industry norms. For example do your shoppers spend more or less time in your store than in other retailers? Or how many categories do they interact with versus industry averages?

Our clients tend to have specific questions which they ask of our benchmarking service and our aim is to continually build the depth of benchmarks that we offer in line with the growth of our shopper insight database.

Tailored Progamme

Occasionally, our clients need to embark on specific challenges that do not naturally fit into any of the standard diagnostic services. We can combine different elements from our four core services to create a bespoke programme that meets your needs. Alternatively, you may have a specific issue in mind where you think our methodology might help.

We encourage you to contact us to discuss your challenges to see if we can help.