ASDA and SRI have collaborated on a range of projects over the past 2 years, from examining the impact of in-store digital media and the efficacy of checkouts to detailed full store shopper journeys. Through our partnership with ASDA we have a permanent camera system installed in one of their stores which is open to use by internal teams and manufacturer brands alike enabling research to be carried out rapidly and cost effectively.
Take a closer look at our permanant camera installation with ASDA.
We worked with PepsiCo on a large scale convenience study across 3 retailers. This multi-store project informed PepsiCo of shopper movement around each store, category performance, performance of promotional offers and ROI of space.
SRI was also able to segment shoppers based on their missions through observed behaviour and patterns of product selection.
SAB Miller are regular clients with whom we have explored the Beers Wines and Spirits category in multiple retailers across the world, from Romania to Colombia and beyond. Our work has also provided on-trade insights in Bars and Taverns in locations as remote as Tanzania.
"I have worked on several projects with SRI and I have found them to be both extremely helpful and professional. Their approach means they combine huge samples with fast turnaround at competitive prices compared to other techniques. In addition, the added bonus of demographic information and the ability to be able to rapidly re-cut the data according to needs, makes for a pretty compelling proposition." Chris Connor - Global Head of Shopper Capability, SABMiller.
Another regular client, Diageo have worked with SRI in a variety of retail environments across the globe, from Grocery Multiples to Travel Retail in order to gain unique insights into shopper behaviour and test new in-store merchandising mechanics.
"SRI is a really innovative business which enables us to see how shoppers behave and how they respond to our brands in-store. Their unique benefit is the ability to do do huge samples of 3,000 plus shoppers and complete projects quickly. We have been really impressed by our work with them so far and we are constantly looking at new projects to collaborate on." Andrew Fell - Global Customer Marketing Director, Diageo.
SRI completed a full analysis of shopper behaviour in the Tesco power aisle during Christmas. Conversion funnels, hot spots, and shopper journeys were all delivered. Described by Tesco as 'unique' and 'illuminating', it marks the start of an exciting period.
Shopper Retail Insight clients.